Banque PSA Finance launches an e-payment business in Europe
• An e-payment solution to support Groupe PSA's sales operations in Europe
• Banque PSA Finance to act as payment facilitator and leverage the expertise of its partners, HiPay and BNP Paribas
• A simple, one-stop bill-pay solution for a porfolio of services: the customer is at the heart of the Push to Pass strategic plan
Groupe PSA is ramping up its digital capabilities to facilitate the customer experience at a time when buying a car or service is becoming an increasingly multi-channel process, with 90% of customers starting their journey online. On 19 July, the Group began selling new cars online in France, and now, it is launching an e-payment solution for services managed by Banque PSA Finance.
The wide variety of e-payment options made available by the new tool will simplify the customer experience and support the development of all Groupe PSA's sales operations. Among the applications scheduled to launch on start-up of the new business will be e-payment facilities for mobility services, insurance products marketed online and vehicle rental services.
As a regulated credit and payment institution, Banque PSA Finance will act as payment facilitator in Europe through an operational partnership led by BNP Paribas in cooperation with HiPay, providing best in class expertise in transaction acceptance and payment processing.
Banque PSA Finance's European launch of the new e-payment business is aligned with Groupe PSA's Push to Pass strategic plan.
Commenting on the launch, Rémy Bayle, Banque PSA Finance's Chief Executive Officer, said: "Groupe PSA is stepping up its offensive in innovative services to benefit its customers. The launch of this new e-payment business at Banque PSA Finance shows that we have the agility to deliver on our key objective, which is to serve customers. We are advancing in line with the Push to Pass strategy and on track to becoming customers' preferred mobility services supplier."