PSA Peugeot Citroën rationalizes its media buying in Europe

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Thu, 26/06/2008 - 02:00
PSA Peugeot Citroën rationalizes its media buying in Europe

PSA Peugeot Citroën is rationalizing its media buying in Europe by concentrating its collaboration with two of the Group’s main providers, Havas / MPG and OMD.

This decision will further reduce the cost of media buying within the organisation, and is a dynamic initiative to increase the significant media purchasing efficiencies already achieved by these agencies in 2008 and in 2009, without compromising advertising visibility for the brands Citroën and Peugeot.

In the European countries where the group does not yet work with the Havas/ MPG and the OMD networks, specifically Croatia, Italy and Poland, PSA Peugeot Citroën will launch a media pitch on June 30th, 2009 limited to these two agencies, with the objective of beginning a new working relationship from January, 2010.

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