PSA Retail celebrates Black Friday with special deals on 24 and 25 November
With 58% of French consumers now aware of Black Friday, which attracted more than 15 million participants in France in 2016 (up 33% year on year), PSA Retail is capturing the growth trend by celebrating its own Black Friday in France and all of its European host countries on Friday 24 and Saturday 25 November. The company will be offering special deals on display vehicles with low mileage, used cars, after-sales services (free of VAT), and spare parts and accessories. The initiative is being supported by a vast CRM and media campaign, to retain and win customers.
Exceptionally attractive offers, for two days only!
The idea behind Black Friday is to promote special deals that only come around once a year.
Specifically, PSA Retail customers will be able to take advantage of promotions in the three product and service areas mentioned on the website www.psa-retail.com/fr/blackfriday:
- In display vehicles and used cars, a list is provided of vehicles immediately available for purchase at their cost price, while supplies last.
- In after-sales services, customers can buy any maintenance service (excluding warranties) free of VAT for purchases of up to €100.
- In spare parts and accessories, special discounts are being offered on a range of accessories, while supplies last.
Black Friday at PSA Retail, supported by an assertive marketing and CRM campaign
The two-day event will be promoted via an assertive marketing and CRM campaign, fully leveraging social media, e-commerce platforms and geo-targeted mobile advertising, channels which have proved effective for initiatives of this kind.