PSA Retail launches aftermarket Self-Reception solution, a first in Europe
- Pilot launched at two French locations, in Massy-Palaiseau (Île-de-France) and Marseille (Provence-Alpes-Côte d'Azur), allowing dealership customers to try out a convenient, dematerialised solution delivering high-quality service outside regular opening hours.
- Flexible, secure customer service: self-service reception kiosks provide customers with a completely secure option for routine maintenance services, allowing them to drop off and pick up their car 24/7, and make online payment.
- Leading the retail industry transformation with enhanced aftermarket digital capabilities, freeing up customer service advisors to spend more time with in-store visitors and attend to those in need of more technical car repairs.
- Self-Reception, a project backed by Groupe PSA’s Business Lab with the support of PSA Retail and the Peugeot and Citroën brands. The Business Lab’s purpose is to identify, test and transform opportunities into new areas of business for Groupe PSA.
Anne Abboud, Senior Vice President of PSA Retail, said “PSA Retail is committed to being a leader and trailblazer for the transformation of automotive distribution. Part of the process to digitalise the aftermarket, Self-Reception is PSA’s latest innovation, developed following the widespread deployment of Video-Check by PSA Retail. Over the next few months, our pilot locations will allow us to gather feedback before we roll out Self-Reception to all PSA Retail outlets.”